Land of Gems

Land of Gems is an e-commerce platform specializing in providing vintage apparel infused with travel and Japanese vintage aesthetics. Meticulous research involved exploring a wide range of travel paraphernalia and historical documents to extract analog design components that have been seamlessly integrated into our art direction.

Branding

Graphic design

Web Design

View live project

Moodboard

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Hand-drawn logo to convey a nostalgic and analogue aesthetic

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Home page - website pulls references from Japanese editorials,
old paper textures and found vintage postcards.

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Shop page

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Product page

Invoice inspired by vintage print ephemera with the use of
brown recycled paper and a mono typeface.

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Business card inspired by vintage postcards

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