LOE

L.O.E. (Love Over Everything) is a charitable organization founded by LA-based recording artist Moruf in Irvington, NJ. Its primary objective is to encourage educational programming and community outreach for urban youth. They hold a Back to School drive every year in Irvington, NJ. I worked with them pro bono to redesign a flyer and create promotional merchandise, including tote bags and T-shirts, to promote the event & raise money for school supplies. The illustration on the flyer is inspired by an archived image of three black children.

Graphic design
View live project
Reference image
New flyer - the illustration and overall design goal was to convey the notion of children using a coloring book & scribbling on desks.
Ad posters for park placement
Merchandise