Out There

Out There is a skincare brand committed to creating products that allow you to fully embrace your active lifestyle without worrying about your skin or the environment. Their mission is to empower you to live life to the fullest daily. I initiated collaboration with Out There in August 2024 to craft a brand identity. The founder, a female rock climber who spends most of her time in the mountains, inspired me to pursue a visual direction that is nature-inspired without feeling too masculine. Below, you'll find early explorations and initial directions, as this project is still in progress.